Introducing tada!

Today, I am beyond excited to unveil tada! (Team Allie Designs & Apparel), a brand that represents more than just clothing. tada! is a celebration of individuality, a commitment to inclusivity, and a testament to the power of self-expression. Every piece in our collection is designed to inspire, empower, and make a difference—not just in your wardrobe but also in the world.

Because, tada! disabled people can do whatever the hell they want. 

The Heart of tada!

tada! was born from a deeply personal journey. As a Paralympic skier, I have experienced firsthand the challenges and triumphs that come with pushing boundaries and breaking barriers. My passion for art and my dedication to my sport have come together in tada!, creating a brand that embodies strength, resilience, and the beauty of diversity.

Our mission at tada! is twofold: to offer stylish, empowering apparel that celebrates every unique individual and to support my Paralympic skiing career. Every purchase you make contributes directly to my journey, helping me achieve my dreams on the slopes while promoting a message of empowerment and inclusivity.

What We Stand For

tada! is built on three core values: empowerment, inclusivity, and self-expression.

1. Empowerment: Our collection features bold and inspiring slogans like “Disabled and Cute” and “Inspirational AF.” Each piece is designed to make a statement and remind you of your strength, capability, and worth.

2. Visibility: We believe fashion should celebrate everyone. tada! is dedicated to highlighting and celebrating the disabled community. Through our designs and messaging, we aim to increase awareness, challenge stereotypes, and honor the unique stories and identities of every individual.

3. Self-Expression: Clothing is a powerful form of self-expression. Our collection helps you showcase your personality and values with pride. Whether you’re wearing a crop top with the Paralympic agitos or a T-shirt that boldly declares “Anxious and Cute,” you’re sharing a piece of yourself with the world.

A Journey of Purpose

Launching tada! is not just a business venture; it’s a heartfelt mission. I envision tada! as a community where people come together to share their stories, support one another, and celebrate their individuality. Through tada!, I am committed to advocating for creating greater visibility of the disabled community and inspiring others to embrace their true selves.

Join the tada! Movement

I invite you to explore all of the collections that tada! has to offer and find pieces that resonate with you. Wear them proudly, share your stories, and be part of a movement that celebrates every unique individual. Together, we can make the world a more inclusive, empowering place, one stylish, impactful piece at a time.

Thank you for your support and for joining me on this incredible journey. Your purchase not only helps you express your true self but also supports my Paralympic skiing career, making a meaningful impact both on and off the slopes.

With gratitude and excitement,

Allie Johnson, PLY
Founder of tada!